Mack

Corporate Mission/Origin/Trademark

The Mack Mission...
"By creating value for our customers, we create value for our shareholders.

We use our expertise to create transport-related hard and soft products of superior quality, safety and environmental care for demanding customers in selected segments.

We work with energy, passion, and respect for the individual."

Operating Philosophy
THE CUSTOMER IS THE FOUNDATION OF OUR BUSINESS!

We strive to exceed our customer's expectations by:
     * Understanding and focusing on their business needs
     * Offering products and services of superior value

Quality is a prerequisite to Customer Satisfaction:
     * Quality:  A measure of our performance through our customer's eyes.
     * Process Orientation:  Our processes must be robust, efficient and
       continuously improved to ensure profitability for Mack and our customers.


Our people show a clear commitment to Customer Satisfaction and Quality:
    
* Our leadership engages the participation of all Mack team members to
          work toward clearly defined objectives.

Origin...
Mack Trucks, Inc. was founded in 1900 by Jack and Gus Mack in Brooklyn, NY, and was originally known as the Mack Brothers Company. The Mack brothers actually entered the vehicle manufacturing business seven years earlier, when they purchased the Fallesen and Berry carriage company. The company produced its first successful motorized vehicle in 1900. In 1905, the company moved its headquarters to Allentown, PA.  In 2010, Mack headquarters relocated to Greensboro, NC.  The company adopted its present name, Mack Trucks, Inc., in 1922.

Trademark...
The company's trademark is the Bulldog. Mack trucks earned this nickname in 1917, during World War I, when the British government purchased the Mack AC model to supply its front lines with troops, food and equipment. British soldiers dubbed the truck the Bulldog Mack. Its pugnacious, blunt-nosed hood, coupled with its incredible durability, reminded the soldiers of the tenacious qualities of their country's mascot, the British Bulldog.