Mack

News/Events News Releases

2012

Bulldog ‘Treasures’ Its New Holiday Design

Custom-Decorated MACK® Pinnacle™ Unveiled at the Mack Customer Center

ALLENTOWN, PA (Oct. 4, 2012) – Mack Trucks today unveiled the custom-decorated MACK® Pinnacle™ model, which will be driven by former U.S. Sen. Ben Nighthorse Campbell as he hauls the 2012 Capitol Christmas Tree from Colorado to Washington, D.C.

The theme of the design is “From One National Treasure to Another,” pointing to Mack’s 112-year legacy. The truck features Mack the Bulldog hauling a massive tree through the snow, with large mountains in the background.

 “The Capitol Christmas Tree is a great tradition in the United States, and Mack is proud to once again participate in the project,” said John Walsh, Mack vice president of marketing. “The design for this year’s Pinnacle model captures Mack’s legendary durability and reliability in a unique and fun way. ” 

Sen. Campbell, who represented Colorado from 1993-2005, also helped transport the Capitol Christmas Tree in 2000.

“It is a privilege to drive the tree for the U.S. Capitol from Colorado this year,” said Sen. Campbell. “It’s just as exciting, though, to get behind the wheel of a Mack truck again. I know I can count on a great ride and a uniquely American holiday experience.”

Choose Outdoors, a national nonprofit coalition for outdoor recreation, is coordinating the 2012 Capitol Christmas Tree tour with the White River National Forest.

The Capitol Christmas Tree tour officially begins Nov. 3 in Meeker, Colo., where the tree will be harvested from the 2.3 million-acre White River National Forest, located in the heart of the Rocky Mountains. Following a celebration in Meeker, the tree will be wrapped and embark on its route to the nation’s capital, stopping at numerous cities and towns throughout Colorado, Oklahoma, Texas, Missouri, North Carolina, Pennsylvania and Virginia.

The SmartWay-certified Pinnacle Axle Back model sleeper is equipped with a trailer, donated by Hale Trailer Brake and Wheel of Allentown, Pa. The trailer will be fitted with a custom-built cradle to support the tree’s branches. The tree will find its holiday home on the Capitol lawn shortly after Thanksgiving, when it will be decorated with ornaments made by Colorado youth and lit with 10,000 low-energy LED lights in a ceremony led by Speaker of the House John Boehner (R-OH).

Mack most recently provided a truck for the Capitol Christmas Tree Project in 2011, when the tree traveled cross country from Stanislaus National Forest in California’s Sierra Nevada Mountains. Since 1964, U.S. national forests rotate the responsibility of providing a tree for the Capitol.

 

CAPTION: The design on the custom-decorated MACK® Pinnacle™ model features the Mack Bulldog pulling a Christmas tree across a snow-covered landscape. The truck will haul the 2012 Capitol Christmas Tree from the White River National Forest in Colorado to Washington, D.C.

 

CAPTION: Former U.S. Sen. Ben Nighthorse Campbell (center) with John Walsh, Mack vice president of marketing, and Santa Claus (Wayne Stehle of Mack Defense) in front of the custom-decorated MACK® Pinnacle™ model that will haul the 2012 Capitol Christmas Tree. 

 Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century.  Today, Mack is one of North America’s largest producers of heavy-duty trucks and MACK® trucks are sold and serviced through an extensive distribution network in more than 45 countries.  Mack trucks and diesel engines sold in North America are assembled in the United States.  Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems.  Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks, Inc. is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is one of the world's leading producers of heavy-diesel engines (9-16 liter).  The Group also provides complete solutions for financing and service.  The Volvo Group, which employs nearly 118,000 people, has production facilities in 19 countries and sells their products in more than 180 markets.  Volvo Group sales for 2011 amounted to $47.8 billion.  The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden.  Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

For more information about Mack, visit our Web site at www.macktrucks.com