Mack

News/Events News Releases

2012

Mack Bulldog® Hood Ornament Turns 80 (That’s an Estimated 560 Dog Years)

GREENSBORO, NC (Oct. 11, 2012) – The iconic Mack Bulldog® hood ornament is celebrating its 80th birthday today.

The Bulldog first became associated with Mack Trucks during World War I. British soldiers nicknamed the Mack AC models used in the Allied effort “Bulldog Macks” because of their tenacity. The Bulldog moniker stuck from that point on.

Years later in 1932, Alfred Fellows Masury, a chief engineer at Mack Trucks, was in the hospital for surgery.  Not one to be idle for long, during his recovery, Masury hand-carved the first model of the now iconic Bulldog hood ornament out of a bar of soap.

Once released from the hospital, Masury applied for a patent on his design. The patent was granted Oct. 11, 1932.  Masury was killed in the crash of U.S. Navy airship Akron in 1933, the same year the Bulldog hood ornament began adorning Mack trucks. The hood ornament functions as a grip for opening the hood of the truck.

“For 80 years, the Bulldog hood ornament has been a symbol of the durability and reliability customers expect from Mack,” said Kevin Flaherty, president, Mack Trucks North American Sales & Marketing. “We’re proud of our heritage and that the Bulldog has become so widely recognized – and we tip our hats to Alfred Masury for his contribution to our legacy.”

 

CAPTION: Kevin Flaherty, president, Mack Trucks North American Sales & Marketing, with Mack the Bulldog and the iconic Bulldog® hood ornament in the background. A patent for the hood ornament was granted Oct. 11, 1932 – 80 years ago today.

 

CAPTION: A patent for the iconic Bulldog® hood ornament adorning Mack trucks was granted 80 years ago today on Oct. 11, 1932.   

 

Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century.  Today, Mack is one of North America’s largest producers of heavy-duty trucks and MACK® trucks are sold and serviced through an extensive distribution network in more than 45 countries.  Mack trucks and diesel engines sold in North America are assembled in the United States.  Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems.  Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation’s roadways.

Mack Trucks, Inc. is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications, aerospace components and services, and is one of the world's leading producers of heavy-diesel engines (9-16 liter).  The Group also provides complete solutions for financing and service.  The Volvo Group, which employs nearly 118,000 people, has production facilities in 19 countries and sells their products in more than 180 markets.  Volvo Group sales for 2011 amounted to $47.8 billion.  The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden.  Volvo Shares are listed on Nasdaq OMX Nordic Exchange and are traded OTC in the U.S.

For more information about Mack, visit our Web site at www.macktrucks.com