Mack Fans Can Display Their ‘Born Ready’ Spirit with Free Tattoos at the Mid-America Trucking Show

GREENSBORO, NC (March 19, 2014) – Anyone can show their approval of a company with a “like” on social media or by wearing a T-shirt with a logo. But for years, some fans of Mack Trucks have insisted on a much more personal commitment. That’s why Mack is offering free tattoos to attendees at next week’s 2014 Mid-America Trucking Show in the Mack booth (no. 30245 at the Kentucky Expo Center).

Miami Ink tattoo artists Ami James and Chris Garver will tattoo the new Mack® Bulldog logo or the American Flag on Friday, March 28, and Saturday, March 29, during the show.

“What bolder way to demonstrate passion, to make an unmistakable statement about dedication, than with a tattoo?” said John Walsh, Mack vice president of marketing. “We’re bringing in two of the best artists around with Ami and Chris from Miami Ink. We continue to be amazed by the number of people who have Mack tattoos. It reminds us how special this brand is, how the fundamentally American values that have always guided us – hard work, loyalty, reliability, accountability – still resonate today.”

Only a limited number of attendees will receive the free tattoos as spots are limited. To pre-register for a chance to win a free Bulldog or American Flag tattoo, please visit Attendees at the show can also visit the Mack booth at 1 p.m. Thursday to register.

Miami Ink is a reality TV show on TLC that follows four friends and competitive rivals at Love Hate Tattoo, a tattoo shop in Miami Beach, Fla. The show premiered in 2005. Each episode features several customers explaining their motivations for choosing their tattoos.

Mack Tattoo

Mack Trucks is offering a limited amount of free Mack® Bulldog or American Flag tattoos by Miami Ink tattoo artists Ami James and Chris Garver during the 2014 Mid-America Trucking Show in Louisville, Ky.

Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.

Mack Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, Sweden, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2017, the Volvo Group's net sales amounted to about $39 billion. The Volvo Group is a publicly-held company. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit