Mack Trucks’ ‘The Horn’ Brings Home Four Telly Awards

09-28-2016 
GREENSBORO, NC (Sept. 29, 2016) – The Telly Awards, the premier award honoring the finest video and film productions and online commercials, video and films, recently recognized Mack Trucks’ “The Horn” video with four bronze awards during its 37th annual awards program. “The Horn,” which was selected from more than 13,000 entries from all 50 states and numerous countries, details a man’s love for trucks from the time he was a boy through his current career as a truck driver. Since its release, the video has racked up nearly 1.5 million views across Mack’s social media channels.

“‘The Horn’ demonstrates the timeless connection between Mack fans and our trucks,” said John Walsh, Mack vice president of global marketing and brand management. “We’ve received countless stories from customers and fans alike describing how they’ve been moved by the video and how it brought back happy memories for them. We’re grateful for their response to ‘The Horn,’ and honored to have our hard work recognized by the Telly Awards.”

“The Horn” was concepted and directed by Mack, and was shot over a period of four days in Iowa. “The Horn” was honored with awards in four categories:

  • 2016 Bronze Award: Branded Content & Entertainment – Business-to-Consumer
  • 2016 Bronze Award: Branded Content & Entertainment – Promotional Branding
  • 2016 Bronze Award: Commercial – Automotive
  • 2016 Bronze Award: Commercial – Campaign – Promotional/Branding

A prestigious judging panel of more than 500 accomplished industry professionals – each a past winner of a Silver Telly and a member of The Silver Telly Council – judged the competition, upholding the historical standard of excellence that Telly represents.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Mack’s ‘The Horn’ video illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.

Mack Trucks

The Telly Awards, the premier award honoring the finest video and film productions and online commercials, video and films, recently recognized Mack Trucks’ ‘The Horn’ video with four bronze awards during its 37th annual awards program.






Dedicated to quality, reliability and total customer satisfaction, Mack Trucks, Inc., has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks and diesel engines sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality and ISO 14001 standard for environmental management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.

Mack Trucks, Inc. is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 100,000 people, has production facilities in 19 countries and sells its products in more than 190 markets. In 2015, the Volvo Group's sales amounted to about $37 billion. The Volvo Group is a publicly-held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm.