Mack Trucks and Zac Brown Band Collaborate to Create Custom Mack Anthem Model for “Down the Rabbit Hole Live” Tour
GREENSBORO, NC (July 31, 2018) – When multiplatinum GRAMMY Award-winning artists Zac Brown Band needed a truck for their 2018 “Down the Rabbit Hole Live” tour, they knew only one brand would do. Mack Trucks and Zac Brown Band recently collaborated to create a custom-wrapped Mack Anthem® 70-inch stand-up sleeper model to transport the band’s merchandise to all 26 tour cities across the United States.
“The Mack Trucks – Zac Brown Band partnership is a great opportunity for both brands,” said John Walsh, vice president of marketing, Mack Trucks. “Like Mack, Zac shares a passion for designing and producing products in America, and we’re excited to support his tour with our U.S.-built Mack Anthem model.”
As part of the collaboration, the Mack Anthem model was fully customized by ZB Customs, Brown’s in-house custom design company at Southern Ground. Using state-of-the art equipment and highly talented artisans, ZB Customs creates one-of-a-kind pieces for clients.
“I’ve had a passion for design my entire life and have always been attracted to brands with strong products that showcase a tough aesthetic but are created with fine attention to detail,” said Zac Brown. “We are excited to be working with Mack Trucks and utilize the incredible talents of our ZB Customs team to create a unique, eye-catching design for a durable Mack Truck that allows us to take our cross-country tour on the road with confidence and style.”
In addition to unique graphic designs on its body, the Anthem model features a new grille insert that provides an eye-catching backdrop for the prominent Mack wordmark. Polished chrome fenders, a unique taillight surround and a set of custom wheels are just a few of the other design elements ZB Customs incorporated into the Anthem model. The customization of the Mack Anthem model will be featured in an upcoming episode of Mack’s docu-series, RoadLife, available at roadlife.tv and on Amazon Prime Video.
Re-engineered, redesigned and reimagined, the Mack Anthem represents what today’s highway truck should be, with sleek aerodynamics, all-day comfort and industry-leading connectivity, all with a distinctively bold Mack look. The Anthem gives drivers and businesses the tools they need to command the road.
Zac Brown Band’s Mack Anthem model is designed and engineered for performance, efficiency and safety. The truck features a 13-liter Mack MP®8 engine paired with Mack’s 12-speed mDRIVE™ automated manual transmission, which allows drivers to focus on the road between tour stops, rather than shifting gears. The Mack mDRIVE is standard on all Mack Anthem models.
Mack Trucks and multiplatinum GRAMMY Award-winning artists Zac Brown Band recently partnered up to create a Mack Anthem® 70-inch stand-up sleeper model (top) to transport merchandise for the band’s “Down the Rabbit Hole Live” tour. As part of the partnership, the Mack Anthem model was fully customized by ZB Customs (bottom left) and will haul a custom-wrapped trailer (bottom right).
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, Sweden, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2017, the Volvo Group's net sales amounted to about $39 billion. The Volvo Group is a publicly-held company. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.