Mack Trucks Modern Marketing Efforts Featured at Oracle Event

04-18-2018 
GREENSBORO, NC (April 18, 2018) –



CAPTION: A Mack Anthem® 70-Inch Stand Up sleeper (left) was a starring attraction at Oracle’s Modern Customer Experience (CX) 2018 conference April 10–12 in Chicago (right). Oracle is a global provider of enterprise cloud computing. The conference focused on how companies are innovating to transform the way customers experience their brands using a variety of digital tools. Mack Trucks shared the story of the Mack Anthem launch, which successfully combined traditional marketing like print ads and trade shows with modern marketing, such as digital ads, social media and the strategic deployment of video, including virtual reality, to drive customer consideration of the new product. Learn more about Mack’s journey here: https://youtu.be/XZAnAACKdnw





Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations' public information campaign aimed at enhancing the safety of our nation's roadways.

Mack Trucks is part of the Volvo Group, one of the world's leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Gothenburg, Sweden, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2017, the Volvo Group's net sales amounted to about $39 billion. The Volvo Group is a publicly-held company. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.