Mack To Again Sponsor Share the Road In 2007
Company Announces Plans To Continue Supporting ATA Highway Safety Initiative
DALLAS, TX (October 30, 2006) - Mack Trucks, Inc. today announced that the company again will serve as a primary sponsor of the American Trucking Associations' Share the Road program next year. The announcement was made after Mack received an award recognizing its 2006 sponsorship of this highway safety initiative at the ATA's Management Conference and Exhibition in Dallas.
Designed to enhance the safety of America's roadways by teaching car drivers how to safely drive around large trucks, Share the Road delivers life-saving messages to hundreds of U.S. cities and reaches millions of motorists annually. The program uses as spokespeople a group of professional truck drivers with exemplary safety records. These drivers conduct safety demonstrations for local media in cities around the country as a way to deliver the program's life-saving messages about potential blind spots, safe following distances, truck stopping distances and the like. 2007 will mark Mack's seventh consecutive year as a Share the Road sponsor.
"Safety is one of our company's core values, and the entire Mack family is very proud of our continued support of Share the Road," said Paul Vikner, Mack president and CEO. "By teaching motorists how to safely drive around large trucks, Share the Road is playing a key role in the effort to reduce the number of truck-related highway fatalities. We encourage others in the trucking industry with a similar commitment to join us, Chevron Delo and Michelin as primary sponsors of Share the Road, so together with the ATA we can extend the reach of this very important safety initiative."
According to the AAA Foundation for Traffic Safety, car drivers inadvertently initiate up to 75 percent of all truck-involved auto fatalities. And the Federal Motor Carrier Safety Administration indicates that 35 percent of these accidents occur in a truck's blind spots.
Shaded areas represent potential "blind spots" or areas where a car can disappear from view
By educating motorists about potential blind spots, safe merging and stopping distances, Share the Road, along with other trucking industry safety initiatives, is helping to reduce the number of accidents and save lives.
"We are very grateful to Mack for its tremendous support of Share the Road," said ATA President and CEO Bill Graves. "And we now look forward to bringing aboard additional industry sponsors to help get the message out that we all have a responsibility to safely share the road."
CAPTION: As part of its sponsorship of Share the Road, Mack provides this highway truck for use in the media events that are at the heart of the program.
Dedicated to quality, reliability, and total customer satisfaction, Mack Trucks, Inc. has provided its customers with innovative transportation solutions for more than a century. Today, Mack is one of North America's largest producers of heavy-duty trucks, and MACK® vehicles are sold and serviced in more than 45 countries worldwide. All Mack manufacturing locations are certified to the internationally recognized ISO 14001 standard for environmental management systems.
Mack is a member of the Volvo Group, a publicly held company headquartered in Gothenburg, Sweden. With annual sales of approximately $31 billion, Volvo business areas include heavy trucks, buses, construction equipment, marine and industrial drive systems, aerospace, and financial services. In the United States, Volvo shares are listed on NASDAQ and are traded as ADRs (symbol: VOLV).