Mack Trucks Selects Top Bulldog in Annual Walk the Bulldog Competition


GREENSBORO, NC (Aug. 13, 2013) –Tom Tenseth of Bruckner Truck Sales of Fort Worth, Texas earned the right to be top bulldog as the winner of the 2013 Mack Trucks Walk the Bulldog competition.

Walk the Bulldog features Mack sales professionals from across the U.S. competing to determine who most effectively presents the Mack total value proposition.  During the championship, Mack sales professionals conducted a truck “walkaround,” a hands-on presentation of the MACK® Granite® model to a customer. Competitors were judged on how well they communicated product features and benefits based on customer requirements, as well as the service and support solutions offered under the MACK Pedigree Uptime Protection™ program.

“Walk the Bulldog is one way we recognize the knowledge and customer focus of Mack sales professionals,” said John Walsh, Mack vice president of marketing. “Our dealers and sales teams are first in line to help customers get the best truck for the job they need to do, backing that up with service and support throughout the ownership experience. This competition shows what it takes to make that happen.” 

Tenseth, who placed third at last year’s competition, started at Bruckner’s as a truck technician in 1995 and began selling Mack trucks in 1999. Stephen Cline, of Bruckner Truck Sales of Oklahoma City, placed second in the competition. Bill Gross, of W.W. Engine & Supply in Harrisburg, Pa., finished third.

Twelve sales professionals competed in the third annual competition, all of whom were top finishers at regional competitions. One hundred and eight sales professionals participated overall, providing an interactive way to hone their skills and deepen their knowledge of Mack products and services.

Tom Tenseth

Tom Tenseth of Bruckner Truck Sales of Fort Worth, Texas takes top honors at the Mack Trucks 2013 Walk the Bulldog competition.

Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.

Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2022, net sales amounted to about $47 billion. For more information, please visit