Mack Websites Awarded Top Honors in Interactive Media Competition
07-11-2013
GREENSBORO, NC (July 11, 2013) – The Mack Trucks homepage and the Mack Shop website won top honors in the Interactive Media Council’s Interactive Media Awards global competition recognizing excellence in website design and development. Both sites were recently redesigned by Liquid Interactive, a digital marketing agency based in Breinigsville, Pa.
The Mack homepage (www.macktrucks.com) was one of a select few to win the 2013 Best in Class award in the Manufacturing category. The new homepage earned high scores for functionality, content, design, usability and standards compliance. The design features rotating photography highlighting the Mack Trucks product line. The redesigned homepage also spotlights recent news and product developments and enables users to easily engage with Mack through social media links.
The Mack Shop e-commerce website (www.mackshop.com) received an Outstanding Achievement award in the Consumer Goods category. The site sells MACK®-branded consumer products, including apparel, toys, collectibles, accessories and other distinctive items that express the spirit of the Mack brand.
“The feedback we have heard from customers about both the MackTrucks.com homepage and the Mack Shop website has been incredibly positive,” said Steve Tercha, Mack director of marketing and brand development. “These sites clearly communicate the fundamental connection our customers have with our trucks and powertrain, as well as our merchandise. Liquid Interactive did a great job with both projects.”
The Interactive Media Awards competition accepts nominations annually from around the world from marketing departments, agencies, graphic artists and individual web designers. The competition strives to elevate the standards of excellence on the Internet.
The recently redesigned Mack Trucks homepage received the Best in Class award from the global Interactive Media Awards competition.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.