Mack® Pinnacle™ Steals the Show at Much Music Video Awards
GREENSBORO, NC (July 2, 2014) – It doesn't get “much” better than this. A Mack® Pinnacle™ Rawhide® Edition carrying members of the Canadian rap rock band Down With Webster stole the show during its grand red carpet entrance at the recent Much Music Video Awards in Toronto.
Four members of the band, which was nominated for pop video of the year, arrived on the red carpet in a 70-inch mid-rise sleeper cab version of the Rawhide Edition, perfect for making an impressive entrance. The truck’s button-tuck interior offered maximum style and comfort for the band.
“A rock rap band like Down With Webster deserves an extraordinary and unique arrival at an event like the Much Music Video Awards,” said John Walsh, Mack vice president of marketing. “If they wanted unique, they got unique. The Mack Pinnacle offered a show-stopping entrance and one that would be difficult to compete with for any other band. It was clear that the entrance of the band in our Pinnacle Rawhide Edition would be the buzz-worthy moment of the red carpet.”
The truck was equipped with a Mack MP8 505E+ engine and Mack mDRIVE™ automated manual transmission delivering the power and performance band members desired for their arrival.
The 25th annual Much Music Video Awards was co-hosted by Kylie and Kendall Jenner.
Click here to view a video of Down With Webster arriving on the red carpet of the 2014 Much Music Awards in a Mack Pinnacle Rawhide Edition.
Members of the band Down With Webster pose in front of the Mack® Pinnacle™ Rawhide® Edition, which recently escorted the band to the Much Music Video Awards in Toronto.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways. Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2018, the Volvo Group’s sales amounted to about $43 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.