Mack Rolls Out New Customer-Focused Website
GREENSBORO, NC (June 12, 2014) – Mack Trucks is complementing its recently updated brand expression with an intuitive new www.MackTrucks.com website. Designed for easy use by customers and optimized for mobile devices like smartphones and tablets, the new site serves as a straightforward source of information about Mack’s products and services and helps customers connect with local Mack dealers. One aspect of the site’s design is the application-focused layout, which allows customers to explore models in the Mack lineup designed for their specific jobs.
“Mack’s new site was built around helping customers find the right tools for the jobs they need to do, whether it’s on the highway, on a construction site, or anywhere else they’re operating,” said John Walsh, Mack vice president of marketing. “It’s all about empowering customers by arming them with information they need to help their businesses.”
The website incorporates Mack’s new forward-looking logo and bold photography, signatures of the Mack brand’s updated look and feel, with focused information for each application. Customers can easily search for the right model for their application – highway, construction, refuse, heavy-haul and alternative fuels – and learn about Mack’s industry-leading customer support services, including MACK® GuardDog® Connect proactive diagnostics and repair scheduling and Mack Pedigree™ Uptime Protection, an integrated package of business solutions ensuring customer satisfaction throughout the service, parts purchasing and asset protection experience.
Popular information about Mack, like the Customer Center and feature stories about Mack customers, is also available on the site. Enhancements planned for the near future include forums where customers can submit questions to Mack product experts and a section where proud Mack owners can upload photos of their new Pinnacle™, Granite®, TerraPro™ and Titan by Mack trucks.
Mack Trucks unveiled an intuitive new website, www.macktrucks.com, designed from the start for easy use and application-specific information for PC (above) or mobile (below) users.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways. Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2018, the Volvo Group’s sales amounted to about $43 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.