Mack Unveils Sign in Macungie Featuring its New Logo and Brand Identity
MACUNGIE, PA (May 15, 2014) –
Mack Trucks recently unveiled its sign featuring its new brand identity at Macungie Cab & Vehicle Assembly. The sign features a sleeker, more modern logo with the iconic Mack Bulldog symbol poised confidently above the Mack word mark. The refreshed design serves as an expression of Mack’s present-day, forward-thinking approach to the heavy-duty truck industry and customer. Mack Trucks relaunched its brand during the global 2014 CONEXPO-CON/AGG construction trade show event in March in Las Vegas.