New Mack Sign Shows Bold New Face to the Public
GREENSBORO, NC (March 5, 2014) –
Mack Trucks unveiled a new sign featuring its bold new brand identity Tuesday at Mack Trucks World Headquarters in Greensboro. Developed by Allen Industries in Greensboro, the sign features a sleeker, more modern logo with the iconic Mack Bulldog symbol poised confidently above the Mack word mark. The refreshed design serves as an expression of Mack’s present-day, forward-thinking approach to the heavy-duty truck industry and customer. Mack Trucks relaunched its brand during the global 2014 CONEXPO-CON/AGG construction trade show event this week in Las Vegas.<
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.