New Mack Sign Shows Bold New Face to the Public
03-05-2014
GREENSBORO, NC (March 5, 2014) –

Mack Trucks unveiled a new sign featuring its bold new brand identity Tuesday at Mack Trucks World Headquarters in Greensboro. Developed by Allen Industries in Greensboro, the sign features a sleeker, more modern logo with the iconic Mack Bulldog symbol poised confidently above the Mack word mark. The refreshed design serves as an expression of Mack’s present-day, forward-thinking approach to the heavy-duty truck industry and customer. Mack Trucks relaunched its brand during the global 2014 CONEXPO-CON/AGG construction trade show event this week in Las Vegas.<