Mack Trucks Website Strikes Gold in Prestigious Interactive Media Awards Program
GREENSBORO, NC (July 13, 2015) – The Mack Trucks website (MackTrucks.com) was honored as a Gold Winner in the business-to-business category of the 13th annual Horizon Interactive Awards, which recognize excellence in interactive media production.
“We continue to hear lots of positive feedback about MackTrucks.com, but the Horizon Interactive Award is a terrific validation of the work we’re doing,” said Steve Tercha, Mack director of marketing and brand development. “The website does a tremendous job of presenting the Mack brand for our customers and fans around the world.”
The design of the Mack website features rotating images of the entire Mack product line. Product highlights and recent news are featured on the homepage, while the Community section allows visitors to interact with Mack product and service experts through blogs and comment sections. Visitors are also able to easily engage with Mack through social media links. In addition, the entire website was designed from the ground up to be easy-to-use on mobile devices.
The 13th annual Horizon Interactive Awards received more than 1,200 entries from 27 countries around the world including: Australia, Brazil, Canada, Germany, India, South Africa, Sweden, Taiwan and nearly all 50 states in the U.S.An international panel of judges consisting of industry professionals with diverse backgrounds, as well as an end-user panel, evaluated the entries in categories ranging from online advertising to mobile applications. The winning entries showcase the industry’s best interactive media solutions, including websites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email and more.
“This competition represents an amazing display of digital artistry, innovation and craftsmanship,” said Mike Sauce, founder of the Horizon Interactive Awards. “Our winners truly do exhibit a mastery of the optimal blend between aesthetics, outstanding content, innovation, usability and performance.”
The Mack Trucks website (MackTrucks.com) was honored as a Gold Winner in the business-to-business category of the 13th annual Horizon Interactive Awards, which recognize excellence in interactive media production.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.