Pinstriping Artists to Customize Hardhats in Mack Booth at World of Concrete 2015
GREENSBORO, NC (Jan. 29, 2015) – Mack Trucks will host two pinstriping artists in its booth at World of Concrete 2015 Feb. 3-6 at the Las Vegas Convention Center who will customize hardhats for 170 customers and show attendees, recognizing them for their support of Mack and the concrete industry.
Pinstriping is the art of applying an extremely thin line of paint, called a pin stripe, and is used for decorating objects such as motorcycles, cars and textiles. Popular pinstriping artists Jeff Williams, owner of The King of Paint, and Charlie Decker, owner of the One Arm Bandit, will paint 50 customized hardhats prior to the show and about 40 per day during the three show dates in Mack booth No. C-5203.
“What better way to show our appreciation for Mack customers and show attendees than to provide them with a much-needed tool to help them get their job done?” said John Walsh, Mack vice president of marketing. “That’s what Mack does best – offering customers the right tool or truck designed specifically for their unique needs. It’s what we call application excellence.”
The hats will be imprinted with the Mack logo on the back. Customers have the option to add their name or company name, rendered in the artist’s unique lettering style with additional decorative flourishes. The artist also can include additional flair should the customer choose to add it.
To pre-register for a chance to win a personalized pinstriped hardhat, please visit www.facebook.com/MackTrucks. Show attendees can also visit Mack booth C-5203 at the Las Vegas Convention Center to enter into a raffle. Names will be chosen each day for the next day’s pinstriping event.
Mack Trucks will host two pinstriping artists in its booth at World of Concrete 2015 who will customize hardhats for 170 customers and show attendees, recognizing them for their support of Mack and the concrete industry.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for
environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is
committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.