Mack Trucks’ ‘The Horn’ Brings Home Four Telly Awards
GREENSBORO, NC (Sept. 29, 2016) – The Telly Awards, the premier award honoring the finest video and film productions and online commercials, video and films, recently recognized Mack Trucks’ “The Horn” video with four bronze awards during its 37th annual awards program. “The Horn,” which was selected from more than 13,000 entries from all 50 states and numerous countries, details a man’s love for trucks from the time he was a boy through his current career as a truck driver. Since its release, the video has racked up nearly 1.5 million views across Mack’s social media channels.
“‘The Horn’ demonstrates the timeless connection between Mack fans and our trucks,” said John Walsh, Mack vice president of global marketing and brand management. “We’ve received countless stories from customers and fans alike describing how they’ve been moved by the video and how it brought back happy memories for them. We’re grateful for their response to ‘The Horn,’ and honored to have our hard work recognized by the Telly Awards.”
“The Horn” was concepted and directed by Mack, and was shot over a period of four days in Iowa. “The Horn” was honored with awards in four categories:
- 2016 Bronze Award: Branded Content & Entertainment – Business-to-Consumer
- 2016 Bronze Award: Branded Content & Entertainment – Promotional Branding
- 2016 Bronze Award: Commercial – Automotive
- 2016 Bronze Award: Commercial – Campaign – Promotional/Branding
A prestigious judging panel of more than 500 accomplished industry professionals – each a past winner of a Silver Telly and a member of The Silver Telly Council – judged the competition, upholding the historical standard of excellence that Telly represents.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Mack’s ‘The Horn’ video illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional and cable TV commercials and programs. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
The Telly Awards, the premier award honoring the finest video and film productions and online commercials, video and films, recently recognized Mack Trucks’ ‘The Horn’ video with four bronze awards during its 37th annual awards program.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.