Mack Trucks and Country Music Artist Steve Moakler are 'Born Ready'
ALLENTOWN, PA (Sept. 13, 2017) – Mack Trucks and country music artist Steve Moakler both sing the same tune: “Born Ready.”
Mack and Moakler celebrated the debut both of the truck maker’s new Mack Anthem™ highway model and the country artist’s new song, “Born Ready,” which also is Mack’s tagline, in front of more than 800 attendees during a launch event today at the PPL Center in Allentown, Pennsylvania.
Inspired by what the Mack Trucks brand stands for, Moakler wrote the song “Born Ready” because it embodies the American values of hard work, commitment and passion – the same attributes Mack and Moakler hold dear to their hearts. Mack also created a promotional video for “Born Ready,” which can be viewed here: https://www.youtube.com/watch?v=O_7Q5vwQFjU.
“We appreciate that Steve was inspired by Mack to write his new song, ‘Born Ready,’ and we are pleased that he chose the Mack Anthem launch event to debut it,” said John Walsh, vice president of marketing and global brand for Mack Trucks. “ ‘Born Ready’ highlights what it means to be American and the standards that Mack holds true – work hard, never give up and, whatever you do, don’t rest on your laurels.”
The Mack Anthem, launched today, is a completely reengineered, redesigned and reimagined interpretation of what today’s highway truck should be – aerodynamic, comfortable and connected, all with a distinctively bold Mack look.
Originally from Western Pennsylvania, Moakler now calls Nashville, Tennessee home. He’s written songs for other artists, including Dierks Bentley’s “Riser,” and has released four albums, the most recent one called “Steel Town” released in March 2017. “Steel Town” features songs that pay homage to his hometown of Pittsburgh, Pennsylvania, as well as the hard-working, proud people he met there while growing up.
Representatives from Mack met with Moakler earlier this year to get to know each other and explore the possibility of a partnership. During the meeting, it quickly became clear that they shared the same values, and shortly thereafter, Moakler began writing the lyrics and music for Born Ready.” By July, the first cut of the song was completed.
“‘Born Ready’ is about getting the job done, no matter how big the challenge,” Moakler said. “It pays homage to the professional truck drivers out there every day keeping America moving. My grandfather owned a concrete trucking company running Mack trucks, so I’ve always had a special affection for the brand. ‘Born Ready” celebrates the value of hard work, commemorates my grandfather, and connects it all to Mack Trucks, which was a significant part of his life.”
Mack Trucks and country music artist Steve Moakler celebrated the debut both of the truck maker’s new Mack Anthem™ highway model and the country artist’s new song, “Born Ready,” which also is Mack’s tagline during a launch event today at the PPL Center in Allentown, Pennsylvania.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways. Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2018, the Volvo Group’s sales amounted to about $43 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.