Mack Anthem® Design Team Wins Prestigious Award
NEW ORLEANS (Sept. 19, 2018) – The Industrial Designers Society of America today awarded Mack Trucks’ design team a Silver International Design Excellence Award (IDEA) in recognition of their work on the all-new Mack Anthem® model. The team accepted the award at the 2018 International Design Conference IDEA Ceremony & Gala in New Orleans.
“For those of us in this field, being recognized with an IDEA award is among the top honors you can receive,” said Lukas Yates, Mack chief designer – exterior. “I’m extremely proud of the team effort that helped make the Mack Anthem such a striking statement to the trucking world.”
With a commanding, distinctively Mack look, the Mack Anthem is the truck of choice for drivers wanting to make a statement. Yet despite its chiseled appearance, the Mack Anthem was designed with several new aerodynamic enhancements to improve fuel efficiency by up to 3 percent. In addition to a new hood and grille, a new roof, chassis fairings, front bumper and air dam were created to help the truck more easily cut through the wind.
Since 1980, the annual IDEA awards have celebrated the peak of design achievement. With 20 competition categories, the awards demonstrate the expansive nature of industrial design and the impact it has on daily life. Designers from around the world participate in the awards program, each striving for the career-defining achievement of winning an IDEA.
The Industrial Designers Society of America today awarded Mack Trucks’ design team a Silver International Design Excellence Award (IDEA) in recognition of their work on the all-new Mack Anthem ® model. The team accepted the award on behalf of Mack Trucks at the 2018 International Design Conference IDEA Ceremony & Gala in New Orleans.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for
environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is
committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.