Mack Trucks and Recording Artist Steve Moakler Celebrate ‘Born Ready’ Album and Tour
GREENSBORO, NC (Feb. 13, 2018) – Recording artist Steve Moakler announced today that “Born Ready,” the title of the song he released last week inspired by his partnership with Mack Trucks and paying tribute to the value of hard work, is also the name of his upcoming tour and new album.
Moakler originally debuted “Born Ready,” which borrows its title from Mack Trucks’ global tagline, during a live performance in September marking the launch of the Mack Anthem®, the long-time American truck maker’s new highway model.
“We’re super excited that Steve decided to release ‘Born Ready’ and also give his tour and new album the same name,” said John Walsh, Mack vice president of marketing. “This heartfelt song speaks to the spirit of our brand and pays tribute to hardworking women and men everywhere getting the job done every day for their families. These often unsung heroes now have a much-deserved new voice.”
Moakler will start his 2018 Born Ready tour, powered by Mack Trucks, March 22 in Lancaster, Pennsylvania. The tour ends May 19 in Detroit, Michigan.
The new Mack Anthem was built with input from thousands of customers and drivers, both male and female, all committed to getting the job done on time, every time.
Moakler, originally from Western Pennsylvania, has written songs for other artists, including Dierks Bentley’s “Riser.” “Born Ready” will be his fifth album. His prior album, “Steel Town,” tips a cap to his hometown of Pittsburgh and the hardworking people he was surrounded by there growing up.
“I’m fired up about getting back on the road this spring,” Moakler said. “This will be our fifth consecutive spring headline tour, and I’m honored that Mack Trucks will be a part of our growing tradition this year. I can’t wait to play the new music we’ve been working on and start a new chapter with our fans. I think it’s going to be the best one yet.”
“Born Ready” is available at all digital retailers and streaming partners HERE. “Born Ready” will be released later this year on CN Records (Creative Nation Records). For more information, visit stevemoakler.com. To watch the Mack Trucks promo video featuring “Born Ready,” please click HERE.
Recording artist Steve Moakler announced today that “Born Ready,” the title of the song he released last week inspired by his partnership with Mack Trucks and paying tribute to the value of hard work, is also the name of his upcoming tour and new album.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.