Mack Trucks’ Latest RoadLife Episode Reveals the Story Behind ‘Born Ready’
GREENSBORO, NC (Nov. 1, 2018) – “Born Ready,” the eighth episode of Mack Trucks’ RoadLife series, recently premiered on roadlife.tv and Amazon Prime Video.
The episode tells the story of how country music singer and songwriter Steve Moakler created the song “Born Ready” after being asked to write an American road song for the launch of the Mack Anthem ® in 2017.
“This song started as an assignment, and as a working songwriter, I was grateful to have the work,” said Moakler. “I started writing this song literally on the highway, and I wanted to write a song through the eyes of a long-haul truck driver.”
Having spent the past 11 years making records and touring, Moakler and his band are very familiar with being on the road, spending up to 100 days a year on tour traveling between stops. Through his experiences, Moakler said he feels a camaraderie with long-haul drivers.
“I know how hard it is to be on the road even when you’re doing something you love. People are clapping for you and you’ve got your buddies around you,” said Moakler, citing this as a difference between his career and those professional drivers who keep America moving. “Just thinking about these truck drivers, you look in and they’re all by themselves. I don’t feel like they’re recognized and appreciated to the extent they should be.”
“Born Ready” was one of the first songs Moakler wrote for his fifth album, which eventually was given the same name.
“As a songwriter and artist you’re always looking for that next wave of inspiration and it has to be real,” Moakler said. “It turned out to be something really special, and something I never would’ve thought would come from writing a song about a truck.”
“Born Ready” is available now on roadlife.tv and Amazon Prime Video. In addition, viewers can access RoadLife bonus content on Mack Trucks’ social channels: Facebook, Twitter, Instagram, LinkedIn and YouTube.
“Born Ready,” the eighth episode of Mack Trucks’ RoadLife series, recently premiered on roadlife.tv and Amazon Prime Video. The episode tells the story of how country music singer and songwriter Steve Moakler created the song “Born Ready” after being asked to write an American road song for the launch of the Mack Anthem ® in 2017.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways. Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2018, the Volvo Group’s sales amounted to about $43 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.