Mack Trucks Modern Marketing Efforts Featured at Oracle Event
GREENSBORO, NC (April 18, 2018) –
A Mack Anthem® 70-Inch Stand Up sleeper (left) was a starring attraction at Oracle’s Modern Customer Experience (CX) 2018 conference April 10–12 in Chicago (right). Oracle is a global provider of enterprise cloud computing. The conference focused on how companies are innovating to transform the way customers experience their brands using a variety of digital tools. Mack Trucks shared the story of the Mack Anthem launch, which successfully combined traditional marketing like print ads and trade shows with modern marketing, such as digital ads, social media and the strategic deployment of video, including virtual reality, to drive customer consideration of the new product. Learn more about Mack’s journey here: https://youtu.be/XZAnAACKdnw
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.