Mack Trucks Online Configurator Lets Customers Design Their Mack Anthem® Model
LOUISVILLE, KY (March 22, 2018) – Mack Trucks has expanded its recently launched Mack Trucks Configurator to include the Mack Anthem® model. With the online tool, customers can virtually build and customize the Anthem model that best meets the unique needs of their business.
Customers start by choosing a cab design – a day cab, a 48-inch sleeper or a 70-inch stand up sleeper. Once the cab is selected, the configurator takes customers through a range of options, including exterior and interior trim; engine, transmission and axle choices; as well as the uptime services and warranty options they prefer. The virtual truck is updated as choices are made and, when completed, a summary is shown, including a full-screen 360-degree view of the truck the customer has built as well as a brief spec overview.
“The Mack Trucks Configurator gives the opportunity to virtually experiment with the look of the truck, to try different colors, trim, aerodynamic options and fuel tank shapes and sizes,” said Stu Russoli, Mack highway product manager. “This allows a customer to get a visual reference of what their Anthem will look like prior to visiting a dealer and climbing in a truck for a hands-on experience.”
Customers can print out their completed virtually built Anthem, share on social media or send directly to a local Mack dealer for additional information and quoting.
“By prebuilding a truck with the configurator, a customer is already asked several of the starting questions a salesman would need to know in order to build a sales quote, so this is actually a way to shorten the quote process for the customer’s new Mack Anthem,” Russoli said. “It’s a great way to introduce customers to the new model, and it gets them more excited to take that next step.”
Mack Trucks will continue to refine the Configurator, adding new tools and more options for customization.
The Mack Trucks Configurator is available to the public and can be found at http://build.macktrucks.com.
Mack Trucks has expanded its recently launched Mack Trucks Configurator to include the Mack Anthem ® model. With the online tool, customers can virtually build and customize the Anthem model that best meets the unique needs of their business. The Mack Trucks Configurator is available to the public and can be found at http://build.macktrucks.com.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for
environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is
committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.