Mack Trucks Shares Stories from the Road with RoadLifeTV Launching June 19
GREENSBORO, NC (May 31, 2018) – The values of hard work, determination and family are celebrated in RoadLifeTV, a video series from Mack Trucks sharing the stories of everyday men and women doing extraordinary things to keep the wheels turning and the world moving. The eight-part series, available exclusively on Amazon Prime Video, launches June 19, with additional episodic content available on http://roadlife.tv/.
“Every day, dedicated men and women make our communities better places to live, whether it’s collecting trash, delivering product or building the roads and bridges that connect us all,” said John Walsh, Mack vice president of marketing. “Their stories matter. They’re the manifestation of what Mack has always stood for – no excuses, never giving up, keeping your word.”
The city of New York; the sport of NASCAR, including legendary driver and owner Richard Petty and rising star Bubba Wallace; Oakland Raiders defensive end Khalil Mack; country music artists Steve Moakler and the Zac Brown Band; a pair of powerful female trucking pioneers; and an 8-year-old entrepreneur saving the world one recyclable at a time – all appear in the series.
Mack’s team of storytellers visited 32 cities, including all five boroughs of New York, over 136 days, traveling more than 32,000 miles to bring an all-access behindthe-scenes look at life on the road to viewers.
“We felt very strongly that these stories needed to be told, so our team hit the road and set out to tell them in a way that only a brand with 118 years of experience can,” Walsh said.
Viewers are encouraged to respond to the series on social media using the hashtag #RoadLife. Posts will be collected and displayed on the RoadLifeTV website.
“We hope the stories we share will inspire others to share their own stories,” Walsh said. “Trucking, like so many industries, is full of highly committed people. RoadLife tips a cap to all of the hard work they do, day in and day out.”
RoadLifeTV debuts Tuesday, June 19. Episodes will be released weekly and end August 7. View each episode in its entirety exclusively on Amazon Prime. Follow the RoadLifeTV story on Instagram and on Mack Trucks’ social channels: Facebook, Twitter, Instagram, LinkedIn and YouTube.
CAPTION: The values of hard work, determination and family life are celebrated in RoadLifeTV, a video series from Mack Trucks sharing the stories of everyday men and women doing extraordinary things to keep the wheels turning and the world moving. The eight-part series, available exclusively on Amazon Prime Video, launches June 19, with additional episodic content available on http://roadlife.tv/.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways. Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2018, the Volvo Group’s sales amounted to about $43 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.