In the Black: Limited Edition Mack Black Anthem® Debuts at NACV
ATLANTA (Oct. 28, 2019) – Mack Trucks today introduced the limited edition Mack Black Anthem®, a special run of 500 Mack Anthem models that redefines what it means to operate in the black. Mack made the announcement during the North American Commercial Vehicle (NACV) show Oct. 28-31 in Atlanta.
Featuring a blacked-out exterior trim package and additional interior features, the Mack Black Anthem gives customers the opportunity to make a bold statement while still realizing the business benefits that come from partnering with Mack.
“The limited edition Mack Black Anthem screams power and performance like no other truck on the highway,” said Jonathan Randall, Mack Trucks senior vice president, North American sales and marketing. “It’s a badass looking truck that puts our customers’ businesses in the black, thanks to the Anthem’s incredible fuel efficiency, together with our industry-leading uptime solutions and ever-strengthening Mack dealer support network.”
In developing the Mack Black Anthem, designers started with a 70” stand-up sleeper model painted Mack Black and spec’d with Mack’s black exterior trim package. They then added a number of unique styling features, including a bold black Mack wordmark across the grille. Cab steps and deck plates are powder-coated in black, and flat black trim stripes are added to the air intakes on each side of the hood. Black mudflap brackets, black aluminum fuel tanks, Alcoa Durablack aluminum wheels and a limited edition Anthem doorplate add to the distinctive look.
Completing the exterior transformation of the Mack Black Anthem is a unique black Mack Bulldog ornament on the hood.
“We showed a blacked-out concept at the launch of the Anthem in 2017 and received incredible feedback from drivers,” said Roy Horton, Mack Trucks director of product strategy. “We took their feedback, combined the unique exterior treatments with special interior features and created the Mack Black Anthem you see today.”
The Mack Black Anthem interior begins with a blacked-out version of Mack’s Ultra interior trim level and adds special black wood accents to the dash and door panels, along with black-painted gauge bezels in the instrument cluster. The industryfirst flat-bottomed black leather-wrapped steering wheel receives black spokes and gray stitching. The Sears Seating-developed seats are covered in black ultra-leather in a unique diamond-stitched pattern and also include an embroidered black Mack Bulldog logo on the headrest. The same diamond-stitched ultra-leather is also found on each door panel, as well as the sleeper cab’s side and rear wall trims. A limited edition Anthem dash plate is included as well.
Each Mack Black Anthem also comes with a YETI cooler packed with commemorative memorabilia, including a custom Mack watch, a diecast Mack Black Anthem, a black Mack Bulldog keychain and more. The new limited edition Mack Black Anthem is available for order now and limited to just 500 units. For more information, please visit Mack booth no. 6911 at NACV or visit your local Mack dealer.
CAPTION: Mack Trucks today introduced a limited edition Mack Black Anthem®, a special run of 500 Mack Anthem models that redefines what it means to operate in the black. Featuring a blacked-out exterior trim package and additional interior features, the Mack Black Anthem gives customers the opportunity to make a bold statement while still realizing the business benefits that come from partnering with Mack. Mack made the announcement during the North American Commercial Vehicle (NACV) show in Atlanta.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.