Mack Trucks Hits the Road Again for RoadLife 2.0
GREENSBORO, NC (April 25, 2019) – Building on the success of its nine-episode debut, Mack Trucks’ RoadLife series is returning for a second season on Amazon Prime Video and http://roadlife.tv. RoadLife, produced in-house by the Mack marketing team, celebrates hard-working men and women in the trucking industry whose commitment to getting the job done helps keep our world moving forward.
“For every compelling story featured last season on RoadLife, we knew there were many others that deserved the same attention,” said John Walsh, Mack Trucks vice president of marketing. “We’re thrilled to have the opportunity to connect with even more customers this year, and can’t wait to share their stories.”
Shooting of RoadLife 2.0 began in January 2019, and the Mack production team has already racked up more than 40,000 travel miles visiting nine locations, including Valdez, Alaska, Reno, Nevada, and Montreal, Quebec.
Targeting 16 episodes this season, RoadLife 2.0 will feature one-of-a-kind stories ranging from snowplow drivers in one of the stormiest places in North America to wine crush season in California.
RoadLife 2.0 premieres later this spring, and details on specific episodes and release dates will be announced soon. Viewers can watch RoadLife episodes on Amazon Prime Video and http://roadlife.tv, with additional content featured on Mack Trucks’ social channels: Facebook, Twitter, Instagram, LinkedIn and YouTube.
CAPTION: Mack Trucks is hitting the road again for RoadLife 2.0, a follow up to the acclaimed nine-episode first season. Targeting 16 episodes, RoadLife 2.0 will highlight the often untold stories of men and women in the trucking industry whose hard work and dedication help keep our world moving forward.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways. Mack Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, which employs almost 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2018, the Volvo Group’s sales amounted to about $43 billion. The Volvo Group is a publicly held company headquartered in Gothenburg, Sweden. Volvo shares are listed on Nasdaq Stockholm. For more information, please visit www.volvogroup.com.