#Mackonomics: Saving Fuel and Improving Total Cost of Ownership with the Mack Anthem®


GREENSBORO, NC (April 1, 2019) – For the next year, two customers operating Mack Anthem® models will track their fuel savings efforts and share their experiences. Jamie Hagen, owner of Stratford, South Dakota-based Hell Bent Xpress, LLC, and Joel Morrow, senior driver and vice president for fleet equipment procurement at Ploger Transportation based in Norwalk, Ohio will capture and communicate data using the hashtag #Mackonomics.
“Fuel costs are one of the largest expenses customers incur,” said John Walsh, Mack Trucks vice president of marketing. “We’ve proven the fuel efficiency of the new Mack Anthem in road tests during development of the product. Now customers are experiencing #Mackonomics in their own over-the-road operations.”

Throughout the year, both Hagen and Morrow will track their loads, driving distances, routes, weather and more in evaluating how their Mack Anthem models stack up on fuel efficiency. Hagen (Twitter) and Morrow (LinkedIn, Facebook, Twitter) will regularly post updates, videos and other content to show just how much #Mackonomics is saving their operations and improving total cost of ownership. Content from Hagen and Morrow also will be featured on Mack’s social media channels (Facebook, Twitter, Instagram, LinkedIn, YouTube).

“We typically run food-grade tankers, so we’re loaded on the way out and empty on the return,” Hagen said. “We added the Mack® 6x2 with Liftable Pusher Axle to enable us to save even more during those empty or lightly loaded trips.”

Morrow and Ploger Transportation, a truckload carrier, are no strangers to chasing fuel efficiency advantages and have a long history of pushing the envelope to find additional savings.

“We’ve been optimizing our fleet for fuel efficiency for a number of years, including adopting 11-liter engines when everyone said we needed a 13-liter,” said Morrow. “Now, with the Mack MP8®HE and its Energy Recovery Technology, we’re able to have the best of both worlds: power without sacrificing fuel efficiency.”

Both Mack Anthem models are spec’d with Mack’s HE+ efficiency package, which combines the 13-liter Mack MP8HE engine with Mack Energy Recovery Technology, along with several aerodynamic and efficiency enhancements to deliver up to 9.5 percent improvement in fuel efficiency.

Mack Energy Recovery Technology captures energy from the engine’s exhaust that would otherwise be wasted and converts it to mechanical energy fed back to the engine crankshaft as additional torque. This extra energy helps relax the engine and improve fuel efficiency.

The Mack HE+ package is available exclusively with the Mack mDRIVE™ automated manual transmission, which is fully integrated with the Mack MP8HE. The Mack mDRIVE constantly monitors speed, grade, load and other variables to identify ideal shift points and help ensure the truck is always in the right gear and delivering maximum efficiency. The mDRIVE also enables a lower, downsped cruise RPM to take advantage of the extra torque provided by Mack Energy Recovery Technology.

The Mack HE+ package also includes Mack Predictive Cruise, an intelligent system that allows the mDRIVE to memorize routes when cruise control is active, storing up to 4,500 hills in its memory. On subsequent trips on the same route, Mack Predictive Cruise engages the ideal shift strategy for maximum fuel efficiency.




CAPTION: Mack Trucks recently announced #Mackonomics, a year-long effort designed to demonstrate how the Mack Anthem model (top) can improve total cost of ownership in their operations. Jamie Hagen, owner of South Dakota-based Hell Bent Xpress, LLC (middle), and Joel Morrow, senior driver and vice president for fleet equipment procurement at Ploger Transportation (bottom), will capture and share their experiences through social media posts using the hashtag #Mackonomics.

Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.

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