Mack Trucks, Goodyear Partner on Contest to Name the Mack® Granite® Hauling the Goodyear Blimp
GREENSBORO, NC (Nov. 19, 2020) – Mack Trucks launched its promotion today of Goodyear’s social media contest for fans to name the Mack® Granite® model hauling the Goodyear Blimp. Winners will receive a certificate for a ride on the Goodyear Blimp in 2021 and an opportunity to see the Mack truck he or she named in person.
“Every Goodyear Blimp has had a name, so we decided that there should also be a special name for the durable Mack Granite hauling it,” said John Walsh, Mack Trucks vice president of marketing. “Just like mooring the massive Goodyear Blimp is an incredibly unique experience for Mack Trucks, we sought a way to reward Mack fans for their brand loyalty with an experience that would be unmatched for the winner. We are excited to see what our fans will come up with for the name.”
The contest is hosted on Goodyear’s Instagram page, where visitors are encouraged to suggest a name for the Model Year 2021 Mack Granite using the hashtag #NameTheGoodyearMack. Twice a week for three weeks, fun facts about the Mack hauler will be shared on Mack Trucks and Goodyear Blimp social media sites including Facebook, Twitter and Instagram. Goodyear will determine the top four selections and will then ask fans to vote for their favorite submission on Goodyear’s Twitter page.
“We are excited to collaborate with Mack to bring this fun contest to fans of these two iconic, American companies,” said Rachel Barnette, original equipment account executive for Goodyear.
The unique Mack Granite model used to haul the blimp was built specifically for Goodyear by Mike Bloom, director of Mack Truck Sales at Nuss Truck & Equipment, Roseville, Minnesota, as a truck-mounted mooring system, known as a mast truck, rather than the previous system of mooring older, smaller blimps to the ground with temporarily constructed portable ground masts. Newer blimps, which are larger, require the more efficient truck-mounted option. The Granite model’s strong, durable frame is designed to easily haul colossal loads.
Featuring a Mack MP8® engine, Allison 4500 RDS transmission, Mack 180 series carriers with inter-wheel power divider and four Goodyear G278 MSD tires in size 425/65R22.5 on the front paired with eight Endurance LHD tires in size 11R22.5, the truck is designed to efficiently get the job done.
CAPTION: Mack Trucks launched its promotion today of Goodyear’s social media contest for fans to name the Mack® Granite® model hauling the Goodyear Blimp. Winners will receive a certificate for a ride on the Goodyear Blimp in 2021 and an opportunity to see the Mack truck he or she named in person.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.