Military, Front-Line Heroes Honored with Custom Truck Wraps for NASCAR Salutes
GREENSBORO, NC (July 9, 2020) – Mack Trucks, the “Official Hauler of NASCAR®,” unveiled two customized truck wrap designs for its Mack Anthem® haulers as part of the NASCAR Salutes Refreshed by Coca-Cola campaign. Fans cast their votes for four wraps, choosing designs that will decorate two trucks from NASCAR’s fleet of Mack Anthem haulers.
NASCAR Salutes is an annual demonstration of gratitude and respect for the men and women who serve and have served in the United States Armed Forces. In addition to military heroes, this year’s NASCAR Salutes effort will also honor front-line workers battling the coronavirus pandemic.
“We depend on the incredible efforts of our front-line heroes to help combat the coronavirus pandemic,” said John Walsh, Mack Trucks vice president of marketing. “We at Mack are proud to show our support not only for those fighting the virus, but also for our Armed Forces as they work tirelessly to defend our country.”
Two of NASCAR’s Mack Anthem models will feature the winning wraps for the duration of the season. This is the third consecutive year Mack has wrapped its trucks in support of NASCAR Salutes.
”This year’s NASCAR Salutes platform is unique in that we’re recognizing all of those fighting to keep us safe – whether against COVID-19 or part of our U.S. Armed Forces,” said Jeff Wohlschlaeger, vice president, partnership marketing, NASCAR. “Our industry has tremendous respect for the responsibility in hosting events across the country during this unprecedented time, and as we travel to and from those races, Mack Trucks will help us recognize those selfless acts.”
As the “Official Hauler of NASCAR,” Mack provides a fleet of custom-designed Mack Anthem 70-inch Stand-Up Sleeper models spec’d to meet the challenges of the grueling NASCAR schedule. Each NASCAR Mack Anthem features a 505-horsepower Mack MP®8 engine and a Mack mDRIVE™ automated manual transmission. Also standard is Mack GuardDog® Connect, an uptime solutions service that proactively monitors the truck to help prevent unplanned downtime events.
NASCAR’s Mack Anthem models crisscross the country throughout the NASCAR season, traveling thousands of miles between race locations to deliver critical technology and equipment that helps ensure a successful race weekend.
CAPTION: Mack Trucks, the “Official Hauler of NASCAR®,” unveiled two customized truck wrap designs for its Mack Anthem® haulers as part of the NASCAR Salutes Refreshed by Coca-Cola campaign, a demonstration of gratitude and respect for the United States Armed Forces and front-line workers battling the coronavirus pandemic.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.