Mack Trucks Names David Galbraith Vice President of Global Brand and Marketing
GREENSBORO, NC (Nov. 1, 2021) – Mack Trucks announced today that David Galbraith has been appointed Mack’s vice president of global brand and marketing. In this role, Galbraith will be responsible for marketing strategy, brand management, marketing communications, product marketing and digital marketing.
Galbraith also will be responsible for strategies, tactics and executing programs that create interest and drive demand for Mack Trucks.
“David brings a strong and diverse background to our marketing and brand team,” said James Chenier, Mack senior vice president of strategy and business development “We welcome David to the Mack team and look forward to working with him to increase brand awareness and communicate the features and benefits of Mack products and services.”
Galbraith formerly worked as the director of experience and brand partnership marketing at Volkswagen of America from 2019 to 2021. He previously served as the director and general manager of communications and brand strategy from 2013 to 2019 at Volkswagen of America. Prior to this position, Galbraith had various roles at Dell, Inc. and IBM Corporation.
Galbraith has a bachelor’s degree in information systems and management from the University of North Carolina, Greensboro, and an MBA in international marketing from American University in Washington, D.C.
Galbraith will be based in Greensboro, North Carolina.
CAPTION: Mack Trucks announced today that David Galbraith has been appointed Mack’s vice president of global brand and marketing. In this role, Galbraith will be responsible for marketing strategy, brand management, marketing communications, product marketing and digital marketing.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.