Mack Bulldog Magazine Adds a Digital Version
GREENSBORO, NC (Nov. 2, 2022) – Mack Trucks Bulldog Magazine is now available to a wider audience through the introduction of a new online version. The new digital platform brings Bulldog to devices everywhere in a clear, easily readable format for quicker news delivery, while minimizing the environmental impact of a printed version.
This new digital channel provides the same rich editorial content of news that Bulldog has provided for 102 years: in-depth articles about Mack products, services and technologies, plus profiles of innovative Mack customers, all to inform readers and educate them about a fast-moving industry.
"Customers have always looked to Mack Trucks to provide them with important information to help them achieve greater success in their operations, and Bulldog is an important source of that information," says David Galbraith, Mack vice president, global brand and marketing. "Now more people can access the content, and we have the ability to update it more frequently. Going digital also opens the door to video and interactive content for a more curated experience.”
The new format offers advantages compared to a traditional printed magazine, with the ability to add articles, videos and photos on a regular basis, plus an archive of past material organized to ensure relevance to current issues. Readers can subscribe to the online magazine for free and receive notifications when new material is added to the site.
The print version of Bulldog will still be available to Mack dealers to share with customers, and the general audience in the future will be able to sign up for a paid subscription to the printed magazine. The print version is also available online in PDF and "flippable" formats.
Mack’s Bulldog digital magazine can be found at macktrucks.com/magazine.
CAPTION: Mack Trucks Bulldog Magazine, is now available to a wider audience through the introduction of a new online version available at macktrucks.com/magazine.
Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and OHSAS 18001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation's roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs almost 100,000 people and serves customers in more than 190 markets. In 2020, net sales amounted to about $36.8 billion. For more information, please visit www.volvogroup.com.