Mack Trucks Launches ‘Beyond the Bulldog’ Podcast for Industry Insights and Expertise
GREENSBORO, NC (May 21, 2025) – Fresh off the launch of the Mack Pioneer™, Mack Trucks is celebrating the debut of another significant project – “Beyond the Bulldog”— a new podcast delivering industry expertise, insider knowledge and valuable insights through engaging storytelling for trucking professionals and enthusiasts.
The first two episodes of “Beyond the Bulldog” just launched on YouTube, with new episodes releasing weekly. Following the initial YouTube launch, the podcast will soon be available on major podcast platforms.
“‘Beyond the Bulldog’ is designed to create even stronger connections with our customers, while delivering content that’s both entertaining and informative,” said David Galbraith, vice president of global brand and marketing at Mack Trucks. “Our mission is to deliver an entertaining, informative podcast founded on the brand principles that define Mack Trucks. Mack customers are incredibly loyal to our brand, and this podcast offers another way for us to engage with them in a meaningful and different way.”
The podcast, hosted by Brian Wright, will feature interviews with industry experts, both from within Mack Trucks and beyond, discussing topics relevant to trucking professionals, fleet operators and Mack enthusiasts.
“Our goal is to tell stories that reflect the fabric of our customer base,” Wright said. “We’ll cover everything from the heritage and history of Mack to practical topics like how to grow from one truck to managing a fleet, handling data and the business side of trucking.”
- Mile Marker 1 – Designing the Future: A Conversation with Allen Zadeh: Zadeh, design director, Mack Trucks, discusses exterior design, aerodynamics and interior design for the all-new Mack Pioneer.
- Mile Marker 2 – Built Around the Driver: Comfort & Safety with Scott Sokach: Sokach, senior product manager, Mack Trucks, explains how to create a Mack truck centered around driver comfort and safety.
- Mile Marker 3 – Driving Decisions with Conal Deedy: How Telematics Transforms Fleet Management: Deedy, director of commercial telematics, Mack Trucks, defines telematics and shares how businesses can utilize this information to increase profits, manage routes and properly maintain their Mack trucks.
Future episodes will feature a broader range of topics relevant to the trucking industry, with the podcast’s vision being to create a space where truckers, stakeholders and loyal fans can go to smile, learn and enjoy. Through engaging storytelling under the umbrella of the Mack brand, “Beyond the Bulldog” aims to be the premier audio destination for those passionate about trucking.
For more information about “Beyond the Bulldog” and to watch episodes, visit the Mack Trucks YouTube. To learn more about Mack Trucks, visit www.macktrucks.com.
CAPTION: Fresh off the launch of the Mack Pioneer, Mack Trucks is celebrating the debut of another significant project – “Beyond the Bulldog,” a new podcast delivering industry expertise, insider knowledge and valuable insights through engaging storytelling for trucking professionals and enthusiasts
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