Mack Trucks and Wrangler® Stitch a New Icon
GREENSBORO, NC (Feb 26, 2025) – Mack Trucks, a storied name in heavy-duty trucking, and Wrangler®, the iconic American denim brand, are rolling out a collaboration built for those who work hard and wear it proudly.
During ConExpo-Con/Agg 2026, March 3-7, at the Las Vegas Convention Center, Las Vegas, Nevada, the two brands will unveil a limited-edition dual-branded denim trucker jacket — available for the Mack faithful and, for the first time ever, for the legendary Bulldog hood ornaments that ride up front.
The collection, produced in partnership with the Wrangler Brand collaborations team, makes its debut at the Mack Trucks booth #S-60622 at ConExpo alongside Mack’s new vocational lineup. Each of the five trucks on display will have their iconic Bulldog hood ornaments outfitted in a custom-fitted denim jacket of their own, and shoppers can pick up their own unisex jacket at the Mack Shop inside the booth, open daily from 9 a.m. to 5 p.m. throughout the show.
The Mack bulldog hood ornament, one of the most storied symbols in the trucking industry, has stood watch over countless jobsites, highways and hauls since 1932. Suiting up the Bulldog in Wrangler denim is a natural fit — two American icons forged in durability and built to last.
“When we started thinking about who shares our DNA — brands that are built tough, trusted by the people who actually do the work, and steeped in American heritage — Wrangler was at the top of the list,” said Cam Creech, senior manager of partnerships and licensing at Mack Trucks. “This collaboration is a celebration of two legacy brands that America has worn on their backs and driven down the road for generations. We wanted to do something that felt authentic, a little unexpected and a whole lot of fun.”
The jackets feature dual Mack and Wrangler branding, designed with the rugged workwear aesthetic both brands have championed for decades — durable denim construction with details that nod to the heritage of the open road and the jobsite alike.
“Wrangler has always stood for the people who get the job done — the farmers, the builders, the drivers — and Mack Trucks is the heavy-duty machinery they trust to get it there,” said Joe Broyles, global collaborations & chase, Wrangler. “Both of our brands are forged in durability. Seeing the iconic Mack Bulldog suited up in tough Wrangler denim is something we did not know we needed until we saw it. This is a genuine collision of two great American icons built to last, and we could not be more proud to be part of it.”
The first drop of this limited-edition collaboration was specifically built for ConExpo, and will be available for fans to purchase online at www.mackshop.com later in the year.
For more information about Mack Trucks, visit Mack booth #S-60622 at ConExpo-Con/Agg 2026, your local Mack dealer or www.macktrucks.com.
CAPTION: Mack Trucks, a storied name in heavy-duty trucking, and Wrangler®, the iconic American denim brand, are rolling out a collaboration built for those who work hard and wear it proudly.
NOTE TO EDITORS: These photos can be viewed and downloaded at https://press.macktrucks.com