Mack Trucks launches ‘Beyond the Bulldog’ podcast
Episodes deliver industry insights and expertise

Mack Trucks is connecting with customers on a new level with its recently debuted podcast called “Beyond the Bulldog.”

The podcast, which is designed to deliver industry expertise, insider knowledge and valuable insights to both trucking professionals and enthusiasts, released its first two episodes on YouTube in May, with additional episodes following weekly. The episodes will soon be available on major podcast platforms as well.

“‘Beyond the Bulldog’ is designed to create even stronger connections with our customers, while delivering content that’s both entertaining and informative,” said David Galbraith, vice president of global brand and marketing at Mack Trucks. “Our mission is to deliver an entertaining, informative podcast founded on the brand principles that define Mack Trucks. Mack customers are incredibly loyal to our brand, and this podcast offers another way for us to engage with them in a meaningful and different way.”

The podcast, hosted by Brian Wright, will feature interviews with industry experts, both from within Mack Trucks and beyond, discussing topics relevant to trucking professionals, fleet operators and Mack enthusiasts.

“Our goal is to tell stories that reflect the fabric of our customer base,” Wright said. “We’ll cover everything from the heritage and history of Mack to practical topics like how to grow from one truck to managing a fleet, handling data and the business side of trucking.”

Topics include the all-new Mack Pioneer; comfort and safety; and driving decisions, among others, featuring guests that include senior product managers and subject matter experts.

Wright said future episodes will feature a broader range of topics relevant to the trucking industry, with the podcast’s vision being to create a space where truckers, stakeholders and loyal fans can go to smile, learn and enjoy. Through engaging storytelling under the umbrella of the Mack brand, “Beyond the Bulldog” aims to be the premier audio destination for those passionate about trucking.

For more information about “Beyond the Bulldog” and to watch episodes, visit the Mack Trucks YouTube Channel. To learn more about Mack Trucks, visit www.macktrucks.com.