Mack Trucks Introduces Electrify My Refuse Route Program to Incentivize Customers to Purchase the Mack LR® Electric
LAS VEGAS, Nevada (May 10, 2022) – Mack Trucks today launched its Electrify My Refuse Route Program, a unique campaign that rewards customers for sharing their refuse routes to prepare the fleet’s readiness for the Mack LR®Electric refuse vehicle. Mack made the announcement during WasteExpo 2022, May 9-12, at the Las Vegas Convention Center, Las Vegas, Nevada.
Through the Electrify My Refuse Route program, customers simply download the Mack Route Recorder app to receive up to $750 in Mack parts reward cards for sharing valid refuse collection routes. Customers who then purchase or lease the Mack LR Electric refuse vehicle can receive $25,000 for charging hardware reimbursement and $10,000 in additional charging reimbursements for each further vehicle purchased.
“Mack is committed to helping customers make the transition to emobility, and one way in which to do that is to find ways to mitigate the infrastructure costs, which can prove to be a barrier to electrification,” said Jonathan Randall, Mack Trucks senior vice president of sales and commercial operations. “The battery-electric Mack LR can help customers achieve their sustainability goals, so Mack wants to do whatever we can to encourage customer adoption of the zero tailpipe-emissions truck.”
To qualify for parts reward cards and the additional incentives, customers email Mack their recorded collection routes. The customer is rewarded $250 in reward cards for each submitted qualified route, with a limit of three per customer. Those that receive charging hardware reimbursement following a purchase or lease are limited to specific charger models and manufacturers.
The next generation LR Electric, launched in March 2022, features 42 percent more energy and a standard 376 kWh total battery capacity offering an increased range. Featuring twin electric motors, the Mack LR Electric offers 448 continuous horsepower and 4,051 lb.-ft. of peak output torque from zero RPM. The LR Electric has a two-speed Mack Powershift transmission, Mack mRIDE™ suspension and Mack’s proprietary S462R 46,000-pound rear axles.
Easily identifiable by a copper-colored Bulldog on the cab denoting the electric drivetrain, the LR Electric’s vehicle propulsion is offered through four NMC (Nickel Manganese Cobalt Oxide) lithium-ion batteries that are charged though a 150 kW, SAE J1772-compliant charging system. The four batteries also provide all power for every onboard accessory, driven through 12V, 24V and 600V circuits. The two-stage regenerative braking system helps recapture energy from the hundreds of stops the vehicle makes each day with an increasing load.
“Mack continues to make investments in emobility, and we believe the Electrify My Refuse Route Program is just another example of this,” said George Fotopoulos, Mack vice president of emobility. “Other examples include the launch of the next generation LR Electric in March, which increased our range and battery capacity, and Vehicle-as-a-Service (VaaS) to help customers better manage the purchase process of the LR Electric truck.”
VaaS includes the vehicle chassis, the refuse body, applicable taxes and the Mack Ultra Service Agreement, a comprehensive service plan. Qualified customers can bundle a charger and associated installation costs into a single invoice, an all-inclusive offer that is unique in the industry. VaaS is offered as a five-year lease with single monthly payments and the option to renew.
The Mack Ultra Service Agreement includes all preventive and corrective maintenance (excluding accidental repairs), Mack GuardDog® Connect uptime services, roadside assistance, battery monitoring and an industry-leading battery performance guarantee. GuardDog Connect monitors vehicle systems, including battery health and performance, and checks for fault codes and defects reported by the battery and electric components of the energy storage system.
When a critical fault code is detected, Mack GuardDog Connect proactively contacts Mack OneCall™ agents at the Uptime Center in Greensboro, North Carolina. OneCall agents support Mack customers by coordinating repairs and service with the Mack dealer network during planned and unplanned service events.
Mack also continues to support its dealers as more become EV-certified. Mack currently has Certified Electric Vehicle (EV) Dealers in California, Idaho, Montreal, Quebec and Pennsylvania.
Mack began serial production of the LR Electric in 2021 at its Lehigh Valley Operations facility in Macungie, Pennsylvania, where all Class 8 Mack vehicles for North America and export are assembled.
For more information and full program terms and conditions of the Electrify My Refuse Route Program, please visit Mack booth No. 2026 or your local Mack dealer. For more information about the Mack LR Electric, VaaS or the Mack Ultra Service Agreement, please visit Mack booth No. 2026 at Waste Expo, your local Mack dealer or www.macktrucks.com.
CAPTION: Mack Trucks today launched its Electrify My Refuse Route Program, a unique campaign that rewards customers for sharing their refuse routes to prepare the fleet’s readiness for the Mack LR®Electric refuse vehicle. Mack made the announcement during WasteExpo 2022, May 9-12, at the Las Vegas Convention Center, Las Vegas, Nevada.